Benefytt Technologies, Inc., formerly Health Insurance Innovations, Inc., is a technology driven distributor of Medicare, health and life insurance products. It market products to individuals through televised commercials, e-commerce platforms and digital marketing campaigns, strategic marketing partner relationships, and other licensed-agent distribution channels, consisting of both internal distribution network, and an external distribution network of independently owned and operated distributors. The Company operates through two business segments: which includes Medicare Segment, which includes its offering of Medicare-related health insurance plans, and its IFP Segment, which includes individual and family health insurance plans (IFP), short-term medical (STM) insurance plans, health benefit insurance plans (HBIP) and supplemental products which include a variety of insurance and non-insurance products.