shares of Comscore Inc (SCOR) on
comScore, Inc. engages in the provision of products and services to media, advertising, and marketing industries. The company is headquartered in Reston, Virginia and currently employs 1,800 full-time employees. The firm provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The firm delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences. The firm measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions and desktop computers. The firm’s technology measures consumer interactions with digital media, including Websites, applications, video programming and advertising. Its solutions include Audience Analytics, Activation, Advertising Analytics and Movies Worldwide. The firm’s Audience Analytics products include MMX, Video Metrix, Mobile Metrix, qSearch and OnDemand Essentials.