WiMi Hologram Cloud Inc. is a platform of holographic augmented reality (AR) application. The Company provides holographic AR advertising services and holographic AR entertainment products. Holographic AR advertising software enables users to insert into video footages real or animated three-dimensional (3D) objects that integrate seamlessly within the scene of such footages. Holographic AR entertainment products consist primarily of payment middleware software, game distribution platform and holographic mixed reality (MR) software.